.Manly Bands is actually a direct-to-consumer homeowner of men's rings. The firm launched in 2016 after John Ruggiero, the co-founder with his partner Michelle, couldn't find a suited wedding celebration band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our team reviewed the business's beginning, special band materials, and much more. Since then, Manly Bands has actually gotten its producer. The manufacturing of rings from, point out, Jack Daniel's bourbon barrels or Fender guitar strings makes compelling online video, points out Ruggiero, ideal for narration on social media and also in other places.The entire audio of our conversation is embedded below. The transcript is actually edited for span and also clarity.Eric Bandholz: Give us a review of what you carry out.John Ruggiero: My partner, Michelle, as well as I started an on-line ring company referred to as Manly Bands in 2016 to fix a problem of wedding bands for guys. Our team were actually merely wed. I have sizable fingers and also couldn't locate a band that I just liked that was actually certainly not overpriced. My choices were actually purchasing from a magazine or even having one thing custom-made.I found yourself acquiring coming from a site. The ring got here in a level mailer, without any carton or customer support. It was a terrible experience through today's ecommerce standards.Our experts acquired gotten married to, transferred to Florida, as well as required a task. Our team informed ourselves, "Our company are actually each entrepreneurs. Why do not our team produce our very own service?" We talked about the forms of concerns our experts will found as well as how to solve all of them. My ring knowledge arised, and also our experts opted to make an effort to resolve it for various other fellas.Our objective when our company started was to pay out lease. Our experts assumed making a married couple many thousand dollars a month coming from this will be superb. Our company considered it a way of living business, certainly not high-growth. It was actually only Michelle and also me in our garage developing rings and delivering all of them out to customers. We had actually hit on something. Our message resonated along with potential customers.Michelle and also I make a superb staff. I generate tips, and also she is actually the implementer. A bunch of our results mosts likely to her artistic mind. She titles the bands and also develops personalities. She links the rings to consumers. Describing a band only as "eight-millimeter dark" failed to cut it.Our company created rings from special components, such as Port Daniel's gun barrels or even unique metallics. Your business took off. Since then, we have actually developed significantly. Our company right now have more than 55 people in the Manly Bands loved ones. Regarding fifty percent of those are actually ring professionals who do work in our just recently acquired manufacturing outlet in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: Regarding a year and also an one-half ago. Our company had been their customer for years, so we knew all of them well. A lot of their service was actually wholesale, which failed to rate of interest our company-- going to mom-and-pop jewelry experts. They kept their retail clients and brand. We obtained a number of their possessions and brought over staff members.Prompting a manufacturing team has been just one of the most effective points our company have actually done. It is actually been actually fabulous to walk out certainly there and also see them create bands out of Fender guitar strands or steel from an M1 Abrams container.Bandholz: How does in-house manufacturing impact advertising?Ruggiero: It is actually been huge. Taking a video camera to the other side of the office and also shooting the staff using turrets to cut the metallic poles or even whiskey barrels right into rings creates awesome video clip. We have our video camera team available constantly. Our team make use of that video on our social networks and in our advertisements as well as newsletters. Our experts try to ensure that due to the fact that the majority of firms in the guys's ring space do not produce. They go down ship or even purchase from international and after that ship it out. However our team prefer it to last a life-time and also be actually something people may take satisfaction in.We've had a lot of success with our military heritage compilation, where our experts resource one-of-a-kind armed forces components. Our experts have the M1 Garand rifle sell, the hardwood component, from World War I. Enjoying our staff placed that in the turret and also cut an item out for a ring is actually intriguing.Our marketing for those rings refer to the past history, the soldiers, where the item was actually made use of, and also factors like that. My partner and I studied filmmaking in university. We use our capabilities to teach and also narrate. For example, I recently received an email coming from a customer who shared that his gramps made use of to steer M1 storage tanks. The client gifted among those rings to his grandpa, and they possessed fairly an emotional substitution. It behaves to help clients associate with their past and also develop something meaningful.Bandholz: Where can folks purchase a band from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, also. I'm on Twitter and LinkedIn.